As more and more people have asked me this over the last year I found myself having to think really hard about what the ‘UC’ was for. I knew I had written a sentence that encapsulated it, but what that was I couldn’t remember. Not because there wasn’t ever a reason to not remember, but because in the beginning it was front and centre in my mind, as I set my name and started my business. But as time has gone on the ability to recall those details has been harder, there’s been shifts in my aims, my logo design and branding, as well as the ‘info’ that I display about UC Grace. Plus, the reality of life and just being busy!
Let’s open the door…
But, there always comes a point when you need a spring clean, a bit of a shake through to remove bits of info that have served it’s time and that’s what happened with the ‘UC’. The logo changed to the letters and wording beneath it changed, I revamped the website, once, twice, many times, I rebranded, I acknowledged by values for the business and the way I wanted to push forward. But the reasoning behind the name was always there, it’s just been hidden behind different layers.
So, let’s revisit our roots and share in more depth how the ‘UC’ came about, the biggest thing to recognise first, was that it was a 2 fold development (see Golden Whirlwind for info about why I teach).
So what was the starting point?
In the early days as I sat with my notebook writing down lots of different names, I settled quite quickly on the word Grace, acknowledging that as part of our Christian walk, grace was so important. I realised that I wanted people to ‘see’ grace in dance, in our movements, actions, connections and relationships. So initially all I had was ‘you’ ‘see’ and ‘grace’. Deciding how to coax that into a name was super hard. The development of single letters happened quite quickly ‘uC’. Notice the little ‘u’ and the big ‘C’. That was pivotal as I felt it showed where the emphasis needed to be. The idea of opening up our eyes, seeing things that we wouldn’t have seen before, releasing something, and, so began the next stage.
Defining what the ‘uC’ was about, working out what would create the foundation. I settled on it encompassing these words –
This became the saying that best described what the ‘uC’ was about, and it sat beneath the name uC Grace.
You can see the progression of the logo in these pictures.
As I moved forward with the company, another 3 words were pivotal in under pinning our tagline
– encouraging | growing | releasing –
these enable us to put Gods word front and centre in the company.
Encouraging – each person to grow into who they are meant to be
Growing – each person in their skills, knowledge and confidence God has given them
Releasing – each person into their dreams, ministries and journeys God has for them
But what does it all mean?
Let’s go back to the ‘uC’, where I had the little u and the big C. You might notice that now the little u is a big U. At the beginning of 2018 I undertook a rebrand of UC Grace. Initially it was just going to be an update of my logo, but after a few months of thinking and praying I realised that UC Grace had changed so much that it deserved a logo that would reflect it’s true heart. Big and bold YOU SEE GRACE, grace in our everyday, the way we think, move and act. Colour displaying individuality, fun and integrity to Gods promise. The dancer with a ribbon displaying the ability worship in different ways (You can read more about ribbons here). A yellow ribbon, to demonstrate JOY. JOY of movement and remembering someone who danced with such joy for Jesus throughout her whole life, Lyn.
What ‘UC’ is going to be important for you going forward?
We all see different things in life, that means we see the importance of things on a different level. Take a moment to think about your present life, what areas might you need to see things differently? What areas might you need grace?
Going forward UC Grace is committed to demonstrating and sharing Gods word through dance and movement. The saying below is what developed in 2010 when I started UC Grace. It encapsulates so well what it means to generate a deeper conversation with God through dance and movement. We hope it connects with you and encourages you in your journey.
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